Published behavior never seen dead by daylight data

Behavior Interactive has just published a list of statistics for their asymmetrical horror game Dead by Daylight. This is the first time the company publishes this type of data for the game.

Dead by Daylight had a very busy end of year. A few months ago, Dead by Daylight was launched on Epic Games Store, and it has also been put on sale several times since then. The game also receives a whole new killer and surviving in the recent update portrait of a murder. The update has not only added these two characters, but also added a new card. Finally, the game is also crossing an event on the holiday theme.

All of these factors have certainly played in the recent popularity explosion of Dead by Daylight, but that's not the reason why Behavior has published the data. The main reason is linked to the recent update. Portrait of a Murder focuses heavily on Chilean culture. Behavior wanted to honor this by publishing characters who are mainly focused on their base of Latin American players.

The ad was made earlier in the day via GamePress.com. Here are the numbers directly from the site.

48 million: new record of players from Dead by Daylight on all platforms in the world 3 million : Approximate number of players in the Spanish-speaking countries of Latin America. 2 million : new daily record players, all platforms included 760 000 : Number of Players from Mexico. 230 000 : Number of Chile players. 100,000 : Number of simultaneous users who played Dead by Daylight on Epic Games Store during the first weekend where the game was available. 217 : Number of days needed to create portrait of a murder (which equates to a total of 22 years of work if a person had to create the chapter alone!) 100 : Number of developers who have worked on the development of portrait of a murder. Sept : Number of creative steps needed to feature game mechanisms as well as the visuals of each character before leaving. 4 : Number of Latin American characters in Dead by Daylight: Carmine Morey, Jane Romero, Jonah Vasquez and Ace Viscount.

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